Category: Technology

Are you a start up business in need of software to help you manage your business’ internal functions? Nancy Matranga breaks down the basics to help you figure out what your options are and familiarize you with the nuts and bolts of what ERP Systems are all about. The Basics: Accounting, Modules & User Interface Enterprise Resource Planning (ERP software) …

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Category: Smartphone Applications

There are a million apps out there.  While many of them make it to the download phase, only a select few make our daily use list.  Here are the must have apps we just couldn’t live without – some are free but as people of the industry we believe in paying for a good thing.  A couple bucks isn’t much …

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Category: Lifestyle

It is a rare thing to discover an album that is fantastic from beginning to end.  Generally you can find an eclectic playlist from one of the many music applications out there – Spotify, Pandora, Grooveshark, etc. but every now and then you stumble upon an entire album that begs you to hit repeat as soon as it is over. …

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Category: Marketing, Media Relations, social media

  Social media is much like any other creative industry – everyone has a cousin who is a photographer, graphic designer, cake maker OR social media expert.  We often hear “my niece/nephew/cousin/puppy with thumbs –  lives on social media and offered to do it for free”.  Not to argue that your free contact can’t handle your social, they likely can …

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Category: Marketing

Does a press release still have value? In some ways, yes, but not in the way most people think. Unless you are sending a press release about an SEC filing or a major upcoming news event, the press release has largely been relegated to the dust bin of journalistic history and really serves as background content to populate a website. …

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Category: Web Development

At Melee we are frequently asked how we price our products and services. In this article I will be exploring the cost of website development and associated services. In recent years the pricing structure for these types of services been visibly impacted by commodotization. This can be attributed to web development becoming more accessible to the average person as well …

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Category: Smartphone Applications

According to our friends at GIGAOM, smartphone sales are expected to be 54 percent of all cell phone sales by 2013. The story is based on new projections from IHS. The nut: that is two years faster than previous projections and shows just how big the market is becoming thanks to low-cost handsets and more smartphone adoption, according to GIGAOM. …

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Category: Marketing

Whether your company is well established or a new startup, it is important to think about how your name is perceived in the marketplace. One of the best ways to accomplish that goal is through a thought-out public relations plan that reaches your target market. There are plenty of tools to approach this – press releases, social media, blogging, press …

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Category: Media Relations

As companies continue to move beyond staid brochures and old-fashioned marketing techniques and embrace what some have coined “content marketing” – blogs, articles, social media, etc. — the question of who should produce that content is a growing debate. More and more, companies and professionals understand that they need to present themselves as thought leaders in their particular area of …

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